My First UX Case Study

Brady Starr
2 min readJan 1, 2023

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I am constantly trying to push the boundaries of what is possible with design. I believe that good design should not only solve problems and make life easier for users, but it should also challenge the way we think and push us out of our comfort zones.

That’s why, when I decided to tackle my first UX case study, I knew I wanted to do something a little different. I wanted to create a design that was both functional and thought-provoking, something that would make people stop and think about their own experiences and the world around them.

The result was Emvee EZ, a timesheet app for music venue teams. While on the surface it might seem like a simple tool for tracking work hours, the design process behind Emvee EZ was anything but straightforward.

I started by researching the needs and pain points of potential users, conducting interviews, and performing competitive audits to better understand what was already out there in the market. From there, I created detailed personas and journey maps to help me empathize with my users and understand their motivations and frustrations.

Next, I moved on to the design phase, starting with paper wireframes to quickly explore multiple layout ideas and testing them with real users. Once I had a solid foundation, I converted my wireframes into a digital format using Figma and created a low-fidelity prototype for further testing.

The feedback I received from user testing was invaluable, highlighting areas of the experience that were cumbersome and revealing opportunities for improvement. I used this feedback to iterate on my design, producing changes and improvements along the way.

In the end, I was able to create a design that not only solved the problems of my users, but also challenged them to think about their own experiences and the world around them.

But the process didn’t end there. I knew that design is an ongoing process, and that there was always room for improvement. That’s why I incorporated AI into my design process, using it to generate beautiful login screen image mockups and experiment with updated iterations of the design.

Looking back on my first case study, I am incredibly proud of my accomplishments. It was a challenging and rewarding process, and I learned so much along the way. There are certain things I would do differently if I had the chance, but overall I am thrilled with the result.

If you’re interested in learning more about my design process and the Emvee EZ case study, check out the entire case analysis here. Who knows, maybe it will inspire you to push the boundaries of your design work.

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Brady Starr
Brady Starr

Written by Brady Starr

Documenting my journey into the wild world of UX Design in a time of AI

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