I Froze on the Call. Here’s What I’m Learning.

You ever hang up from a conversation and think, “Wow… I really didn’t say what I meant to say”? That was me this week.

I had the opportunity to speak with Blair Brennan Slaughter — an executive coach and organizational strategist with deep experience working with founders. She was kind, insightful, and gracious enough to offer her perspective. At one point, she even mentioned there might be an opportunity to collaborate.

And that’s when I froze.

Not entirely, but enough that I realized later I wasn’t clearly communicating what I do — or more importantly, how I help.

For someone who lives and breathes user experience design, that moment made me pause. UX is about clarity. Simplicity. Human connection. So why was I struggling to articulate my own offering?

Blair told me something that stuck: “You need to memorize what to say about your company. Who you help. What problems you solve. What makes you different.”

And she’s right.

So What Do We Do at Brady UX?

I design digital experiences that work. I specialize in UI/UX for companies that are growing, transforming, or just trying to make sense of their product chaos.

But more than that, I solve these kinds of problems:

• Your onboarding sucks and users don’t stick around. I design smoother, faster onboarding flows.
• Your platform is confusing or outdated. I create clean, scalable interfaces that users actually want to engage with.
• You’ve had layoffs or budget cuts and can’t afford a full-time product designer. I step in on a fractional basis to lead product design and bring clarity without the overhead.

That’s it. Simple. Human. Clear.

The Fix? Practice.

Since that call, I’ve been writing, revising, and memorizing how I talk about Brady UX — so I never freeze up like that again. Because the truth is, I do know my value. I’ve worked with EdTech companies, AI startups, analytics platforms, and even detective-themed products (seriously). And I’ve helped every single one of them move faster and look better doing it.

Now it’s on me to make sure the words match the work.

So if you’re a founder or an advisor like Blair, and you see a team that could use experienced product design help — fractional or project-based — I’d love to connect.

Thanks again, Blair, for the reminder to say it like I mean it.

— Brady